Skip links

Free Tools

Many tech companies can take a cue from Shopify, where they recognize this and tell the job seeker that it’s their turn to “apply to you.” You also might leverage employees by asking them to post on their social media accounts when your company does a fun giveaway or company outing. For instance, perhaps you create a Women in Tech event and hold a panel discussion. Afterwards, you might simply ask your employees to post a picture on Instagram or Facebook https://kellerlogistics.com/ with a hashtag you’ve created. This is a fun yet powerful way for your own employees to share your company’s culture with their own networks. To create a powerful employer brand, it’s critical you start by focusing on your company’s mission statement, values, vision, and culture. It could be helpful to identify what your business needs are and then work backwards to understand what type of talent you need to acquire to fulfill those objectives.

employer reviews

Starbucks does a good job ensuring they cultivate a strong community among their employees. For instance, they refer to current employees as partners, instilling a sense of pride in each employee. Additionally, Starbucks created Instagram and Twitter accounts specifically for @StarbucksJobs, which they use to promote their employer https://uss-express.reviews/employer-review/ brand and interact with job seekers. The ecommerce site Jet created this inspirational, employee-focused video to spread awareness for its fun, engaging, motivational workplace. The video is especially powerful because it uses real employee interviews, giving the job seeker a sense for Jet’s work culture and values.

Free Tools

You might use your employer value proposition on your website, recruitment materials, or LinkedIn company page. A good employer brand can reduce turnover rates by 28%, and cut your costs-per-hire by half. Additionally, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.

employer reviews

Ultimately, your research should uncover your employees’ favorite aspects of your company culture that you can focus on highlighting as well as any areas for improvement to ensure a strong employer brand. Here, we’re going to explore what employer branding means, examples of good employer branding, and how you can implement your own employer branding strategy, today. uss express work from home Instead, you want to evoke passion in potential candidates by expressing your company’s positive impact on the world or its deeper purpose. People want to feel their work is meaningful, often even at the expense of a bigger paycheck. Using this statement as a guideline, Teach for America is then able to tell a compelling brand employer story on their Values page.

Customers

You might not be fully aware of the reputation your company has among job seekers or even your own employees. Send out internal surveys, conduct social media searches, check out sites like Glassdoor to read reviews, or hire a firm that administers reputation monitoring. Additionally, the video is likely empowering and pride-evoking for current employees, who can see their company’s clear commitment to carrying out its mission statement through videos of its workers. To demonstrate its commitment to recruiting high-quality talent, Eventbrite created a web page to introduce job seekers to its recruitment team. Similarly, it’s critical you use high-quality videos, photos, and text to tell your company story. You might consider putting employee interviews on your job page, or a slideshare created by your CEO on your About Us page. Ultimately, instilling a positive company brand image starts with a good onboarding process.

  • Ultimately, your research should uncover your employees’ favorite aspects of your company culture that you can focus on highlighting as well as any areas for improvement to ensure a strong employer brand.
  • For instance, Soul gives its employees two paid business days off per year to volunteer at a charity of their choice with the hope that the charity days will help employees feel happy and more fulfilled.
  • Here, we’re going to explore what employer branding means, examples of good employer branding, and how you can implement your own employer branding strategy, today.
  • Many tech companies can take a cue from Shopify, where they recognize this and tell the job seeker that it’s their turn to “apply to you.”

In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. According to LinkedIn’s Global Talent Trends report, 23% of Millennials and Gen-X and 32% of Baby Boomers consider company mission as a top factor when considering a new job. That means that across the workforce, more and more job candidates want to be inspired and have purpose in their jobs. It’s also aiming to transform the traditional corporate culture by offering benefits it feels will evoke a sense of purpose and belonging in each of its employees.. In this way, they’ve aligned their values, and their employer brand, with their business goal. Each one of the examples on this list has in some way shown their empathy, a human element, and a slice of their culture to begin attracting great employees.

Leave a comment